• We've
    got you


For Women
Vulva owners are 80% more likely to orgasm when they use lubricant.
For Everyone
Designed to enhance sensation.
For Adventure
Indulge yourself with premium personal lubricants.
Why pjur?

As a brand, pjur (pronounced: pure) stands for improving the quality of life and love lives of people around the world. pjur is dedicated to helping people discover pleasure and understand their desires; to enable every person to enjoy uninhibited sex and increase sexual well-being. 

+25 years on the market

Certified Product

The pjur portfolio features more than 60 premium sexual health products. This includes premium personal lubricants, both water-based and silicone, products for stimulation, delaying climax, and niche kink products.